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Learning More Advanced SEO” - Google Filters and its uses

Understanding SEO is Important

If you want your Sites to Rank High in Google

In our digitized age where all things are bound to land in the online world, only making a website, or a blog is not enough. There is a lot of competition on the World Wide Web (www), and if one wants to stay ahead of the competitors, SEO is the magic, Gennie.

Search Engine Optimization or SEO is a set of techniques which make your website rank high in the search engines. Since Google is the Lord of all search engines, we will focus on this one search engine in this article.

How does SEO help in high ranking of websites?

All SEO aims at is to increase Organic traffic on your website. If there are more visits to your blog or a website, it will rank high. But there is no one way to do that. There are some methods to increase your SEO ranking on Google.

The most common ones are the fair use of keywords, site optimization, mobile-friendly structure, backlinks and updating your content regularly.

Why are more people asking for Advanced SEO?

Google is ahead of its competitors because it keeps updating the algorithms regularly. Just last year, it changed the algorithms 300 times. Now that’s some serious devotion to quality.

Why does it do that? To deliver superior content to its users.

The word Advance can mean a lot of different things for people. It can mean New, Technical or a magic wand that can take your site on top of Google ranking with only a swish and some magic words.

Top Advance SEO Techniques for Learners

For a result generating SEO, you need to understand the people (your organic audience) and the search engine bots. If you figure out what they want and how to achieve that, your SEO ranking will rise sky high.

Here are some Advance SEO techniques for you.

1. Run an Audit of your website

To find the root cause of why you are not getting your desired results, the initial thing to do is to audit your site. Check if you have on-page SEO on your site with SEO Meta descriptions. Make sure your content is web friendly with headings and sub-headings. Structure your content that it is easy for the reader to skim through it.

2. Target your audience

Understand what your targeted audience wants from your text and give them that. Study your audience and target your content accordingly. Provide them what they need, and they will return the favor with high SEO ranking.

Pro-tip: Use the power of social media to engage your audience.

3. Your Landing page has to have strong SEO

A landing page is a page which opens when someone clicks on your website. If it has strong SEO, you are on the right track.

4. Make your site Mobile friendly

Google algorithms favor mobile-friendly sites because they are convenient for the users.

5. You know Keywords? Use them wisely.

Keywords are the most common SEO tactic for copywriters. But it is unwise to stuff your content with them. Appropriate use of keywords helps your content increase visibility in Google.

Pro-tip: Use long-tail keywords.

6. Deep Link your pages

Most times people ignore their internal pages and focus SEO strategies on the primary or landing page. Here is the trick. Make your site connected. Link your new content to your old content on your website. Make a web of links. Connect all your pages and blogs to related content on your website. It will significantly improve your SEO ranking with people spending more time on your site.

Google Uses Algorithms

Each One Serves a different Purpose

It is impossible to discuss them all here, but we will shed some light on two main altos which are related to our SEO struggles.

Google “Penguin”

Google released this algorithm in April 2012. This one looks explicitly for high-quality content on the web and brings them on top if they match its criteria. It proved so fundamental that it had made its way to become a core algorithm.

Pro-tip: Avoid keyword stuffing and un-related linking on your site, and you are safe from Penguins wrath.

Google “Panda”

It was February 2011 when Google rolled out the Panda algorithm. The purpose of Panda was to keep high-quality sites in top ranking.

Pro-tip: Avoid Duplicate/ Low-quality content and provide good quality content with information matching the keywords or search links.

Go Through Google Reports to Measure your Site`s Performance.

On-site Metrics

It is the measure of people who were happy with your content and got what they came. Of all the metrics, conversion metrics of your site are the most vital ones. Google on-site metrics analyze how many people engaged with your content and to what level. It is more like a report of your site`s performance.

Time on Page

Google analytics makes a report measuring the time of the first hit on your site and the time the user leaves your site. An average of 2-3 minutes is considered a good engagement session.

Pro-tip: Make your content high quality and related to your topic. No shortcuts!

Compelling Media manage a wide range of business informational sites including Reporting Accounts a leading directory of UK companies and their financial information.

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